Write in distraction-free environment
Complete all writing tasks at home to avoid office interruptions. Maintain separate physical spaces for creative work vs collaborative tasks.
Study historical advertising precedents
Analyze 20 years of competitor advertisements before creating new campaigns. Maintain archives of successful/unsuccessful marketing attempts.
Create 20 headline variations
Generate 20+ headline options for every advertisement. Test headlines with colleagues and target audiences before selection.
Morning creative deep work
Reserve 8 AM - 12 PM exclusively for writing and concept development. Protect this time from meetings or administrative tasks.
Evening research sessions
Dedicate 7-10 PM to reading industry reports, psychology texts, and consumer studies. Cross-reference findings with current projects.
Client expectation alignment
Define campaign objectives in writing before creative work. Obtain signed agreement on strategy and success metrics.
Multi-stage editing process
Edit copy 4-5 times over multiple days. Sleep on drafts before final revisions. Read aloud to catch awkward phrasing.
Strategic networking lunches
Host working lunches with colleagues and clients. Discuss industry developments while building relationships.
Post-workday review
Spend 30-60 minutes analyzing daily outcomes. Compare results against long-term goals before planning next steps.
Alcohol-assisted ideation
Use moderate rum consumption to overcome creative blocks. Employ alcohol strategically to lower inhibitions during brainstorming.
Collaborative feedback loops
Share drafts with colleagues before client presentation. Incorporate diverse perspectives while maintaining creative control.
Jargon-free communication
Eliminate technical terms and corporate buzzwords. Use simple vocabulary familiar to target audiences.
Relentless campaign testing
Conduct split-run headline tests. Validate concepts through audience research before full rollout.
Physical idea capture
Handwrite all concepts before typing. Maintain paper records of brainstorm sessions.
Brand-centric messaging
Frame all copy as brand equity contributions. Ensure consistency across campaigns and touchpoints.
Early industry immersion
Spend 3+ weeks researching client industries. Master product details before creative work.
Direct response focus
Include clear calls-to-action in all marketing. Design campaigns to drive measurable behaviors.
Ethical client selection
Refuse projects conflicting with personal values. Maintain strict moral standards in business dealings.
Humor integration
Incorporate wit into team interactions. Use comedy to stimulate creative thinking during meetings.
Persistence protocol
Revise rejected proposals 3+ times. Continue refining concepts despite initial client objections.
Cross-disciplinary learning
Study non-advertising subjects weekly. Apply insights from psychology, art, and science to campaigns.