Experiment with new behaviors
Forcing oneself to adopt unfamiliar actions to uncover hidden benefits. This helps identify unexpected advantages in alternative approaches.
Build fame through storytelling
Leveraging public speaking and content creation to establish authority. Focuses on memorable narratives over technical explanations.
Design environment for habits
Modifying physical spaces to encourage desired behaviors. Examples include placing fruit bowls in visible locations.
Use visceral health cues
Implementing tangible indicators like urine color charts to drive behavior. Makes abstract concepts physically observable.
Optimize virtual meetings
Structuring video calls to maximize time reclamation. Includes recording meetings and asynchronous follow-ups.
Challenge conventional logic
Systematically questioning 'obvious' solutions. Asks why trains must be faster rather than more enjoyable.
Take physical creativity breaks
Doing manual tasks like dishwashing when mentally stuck. Uses bodily movement to stimulate new perspectives.
Write weekly columns
Maintaining regular publication schedule for essays. Combines behavioral science insights with current events.
Embrace productive procrastination
Delaying task initiation to allow subconscious processing. Trusts incubation periods for creative breakthroughs.
Leverage platform-specific content
Tailoring messages to LinkedIn, X, and TikTok audiences. Repurposes core ideas across formats and demographics.
Protect serendipity buffers
Scheduling unstructured time between meetings. Allows accidental discoveries and relationship building.
Question metric tyranny
Resisting over-reliance on quantifiable data. Prioritizes qualitative human experiences in decisions.
Practice perceptual arbitrage
Identifying value differences across contexts. Examples include repricing identical goods for new markets.
Maintain intellectual promiscuity
Studying diverse fields from evolutionary biology to medieval history. Connects disparate concepts for novel insights.
Advocate for psychological safety
Creating environments where unconventional ideas are welcomed. Uses 'stupid idea' sessions to spark innovation.
Implement MAYA principle
Balancing innovation with familiarity in product design. 'Most Advanced Yet Acceptable' approach for adoption.
Embrace useful inefficiency
Tolerating apparent waste for hidden benefits. Examples include in-person meetings for relationship depth.
Cultivate Welsh work ethic
Prioritizing horizontal team structures over hierarchy. Encourages informal collaboration and idea sharing.
Practice counterfactual thinking
Imagining alternative historical outcomes for perspective. Asks 'What if penicillin was discovered today?'
Host Nudgestock festival
Curating annual event blending behavioral science and creativity. Features diverse speakers from academia to entertainment.