Foundation

Before forwarding a quarrel, ask what your readers gain; omit it if nothing.

WhenBefore forwarding criticism

“In the conduct of my newspaper, I carefully excluded all libeling and personal abuse, which is of late years become so disgraceful to our country.”
In Benjamin Franklin’s words

Benjamin Franklin, Autobiography, chapter X, in Frank Woodworth Pine ed. (1916); events newspaper years; retrospective manuscript written 1771–1790. Read the source ↗

Why it works

He refused to spread private quarrels through his subscriber list because readers had been promised useful or entertaining material. This asks who the message serves.

Start tiny

Name one useful thing the recipient could learn in 30 seconds.

What you’ll notice

Notice the difference between a useful warning and an invitation to take sides.

When it slips

Do not hide a necessary warning. Send relevant facts to the people who need them, without the private quarrel.

Record: DocumentedIn their own writing, or a record made at the time.
Evidence grade CPractitioner method or editorial idea

Benjamin Franklin, Autobiography, chapter X, in Frank Woodworth Pine ed. (1916); events newspaper years; retrospective manuscript written 1771–1790. Read the source ↗

Foundation: Small recurring actions with little setup. Choose anchors that fit your day.

From the screen to the fridge

Put the card where the habit happens.

Every deck is free to download and print at home, then pin up: on the fridge, the mirror, beside the monitor. Or get the printed edition, ready to pin up the day it arrives.