Challenge
Test two ways to explain your offer
Whenpeople keep misunderstanding your service
Find a clearer explanation through two welcome conversations.
- Window
- 14 days
- Mission steps
- Write two truthful explanations of the same offer.
- Try one with each of two willing likely buyers.
- Ask what they understood and what remains unclear.
- Finish
- Choose or revise wording from actual misunderstandings; note missing feedback honestly.
- Adapt
- Use messages if preferred. Two reactions are clues, not proof of demand or a winning pitch.
Start tiny
Write one plain sentence describing your offer.
Evidence grade CPractitioner method or editorial idea
GOV.UK Service Manual, Using in-depth interviews (2017). Read the source ↗ — Documented interview method, adapted to buyer conversations; not a test of sales outcomes.
Challenge: A bounded mission with a clear finish. It can combine practices over days or weeks.
