Hold a focused buyer conversation
Whenyour agreed buyer conversation begins
Explain that you want to understand their work. Ask about a recent need, their workaround and the result they want. Listen before offering anything; ask permission before switching to a pitch.
- Choose what fits
Short on time · Agree ten minutes and explore one recent example.
Written exchange · Send one question at a time in their preferred channel.
Start tiny
Ask one question about their recent experience.
SafetyDo not record or share their details without permission.
GOV.UK Service Manual, Using in-depth interviews (2017). Read the source ↗ — Documented interview method, adapted to buyer conversations; not a test of sales outcomes.
Growth: Practices that need preparation, a recurring slot or a useful tool.



