Mastery
Revise your offer from buyer evidence
Whenyou review the week’s customer conversations
Compare what buyers actually described, asked and did. Choose one recurring mismatch in your offer. Change one detail and try it in the next relevant conversation; keep observations separate from guesses.
- Steps
- Keep private notes to the minimum needed.
- Try the revision in real conversations before changing it again.
Start tiny
Read one conversation note and mark a mismatch.
Evidence grade CPractitioner method or editorial idea
GOV.UK Service Manual, Using in-depth interviews (2017). Read the source ↗ — Documented interview method, adapted to buyer conversations; not a test of sales outcomes.
Mastery: Practices you develop over weeks through skill, planning and trade-offs.
